Here at Beet.TV we are like to chronicle how small media brands, with no legacy, can emerge to grab attention. Fora.tv, launched in 2007, is a site which presents videos of thought leaders speaking in public forums, has been gaining some traction over the past three months or so.According to Compete, Fora bested Charlie Rose online in traffic in December and January and were quite close in February. In the area of thought leadership and online video, both sites pale compared to the very substantial traffic to TED.com, the site that features presentations from the TED conferences. Last week in San Francisco, I spoke with Fora CEO Blaise Zerega about the site and why it is getting so much attention. He said the traffic numbers to the Web site is small indication of the success fo the site, he says that most of the views of the video appear off site, via an embeddable player and on YouTube. He also spoke about the site's redesign in February. Blaise was a speaker at the Beet.TV Online Video Roundtable at the Adobe offices.Fora.tv is funded by William Randolph Hearst III and Adobe Systems. -- Andy Plesser, Executive Producer Less