AMSTERDAM – Microsoft sees the new video streaming standard MPEG-Dash, and the standardization of web video as a whole, as a stepping-stone into the next era of commercial web video discovery. At the IBC show, Media Platform Architect John Simmons told us that he believes "that by creating a standard for commercial web video receivers, we’ll go from the walled garden era” of online video “to a model where the long-tail and mid-tier vertical niche markets for web video will explode." Simmons talks about need for a "standard receiver for the reception of live and on-demand commercial video on the web," as well as the different technologies that Microsoft has been working on going back to 2009, and likens web video standardization to the standardization of web pages in the 90’s. In the same way that Mosaic enabled web content to explode from 26 web pages in 1992 to over a million by 1997, he believes that the standardization of web video delivery will allow content to thrive and web video discovery to become increasingly important. Megan O’Neill
