The real-time buying of mobile video advertising is quickly growing with the rise in consumption and the ermergence of exchanges and other real-time buying technologies says Seneca Mudd, Director of Industry Initiatives for the IAB, the global trade group for digital publishers. We spoke with him at the Brigthroll BRX Summit in Manhattan during Advertising Week. He describes how the IAB is seeking to unify standards and metrics around mobile video. Andy Plesser
