For small and big publishers, the key to successful search optimization is "compelling, original content," says Adam Lasnik, Google's Search Evangelist. Having the tools to share and filter high quality editorial links is essential. He explains that the Google search bot understands the value of quality content and links. For little publishers competing in competitive areas like travel, real estate and entertainment, publishing strong editorial content can make big players out of small ones. Very inspiring! I interviews Adam Google's Mountainview headquarters earlier this summer. -- Andy Plesser, Executive Producer Less