Google has a deal with fast-food chain Carl’s Jr. to create branded Web content with eight YouTube stars, inching the video site along toward its goal to win more ad dollars. At the Digitas New Front in New York earlier this week, Google’s Alex Levy, director of branded entertainment, told Beet.TV about the partnership that rolled out this week. Google and YouTube are creating custom content for Carl’s Jr. to distribute across the Google content network and on a newly created brand channel on YouTube, she said. Google will measure the effectiveness of the campaign according to impressions, time spent, clicks and other data.“We connect advertisers to content,” Levy said, explaining that Google acts as a matchmaker for sponsors and content online. The deal was written about earlier this week by Brian Morrissey at Adweek.Daisy Whitney, Senior Producer Less