The Financial Times has been publishing online video for the past three years and is set to "invest heavily" in production and technology, according...
The Financial Times has been publishing online video for the past three years and is set to "invest heavily" in production and technology, according to Rob Grimshaw, who heads of the digital operations for the FT. Grimshaw told me that the FT is producing 180 new videos per month and averaging one million video views. He said the value to viewers is the paper's unique "access" to influencers. He says the programming has been appealing to advertises. We caught up at the paidContent 2010 conference in New York earlier this month, where he was a panelist. More Reporting on the FT Next Week Beet.TV is heading to London this week and will cover the FT Digital Media & Broadcasting Conference. In London on Monday, March 8, we are holding our Beet.TV Online Video Roundtable at the offices of the Guardian. Andy Plesser
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