FreeWheel CTO: Dynamic "Stitching" Essential in Digital Ad Delivery

Serving video ads into live programming is a challenge as digital devices see content and ads as separate media -- and can stop in mid-stream. This issue has been resolved by dynamically "stitching" both media in real-time, says Diane Yu, CTO and co-founder of video ad services firm FreeWheel, in this interview with Beet.TV Yu leads the FreeWheel development team from Beijing. We interviewed her in the company's New York offices recently.

More episodes of Beet.TV

Featured episodes in News & Politics