Forrester's Glantz: Digital Video Publishers Need to Embrace "GRP" Scenario

CHICAGO - Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the totalnumber of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV We spoke with him about his recent study of digital video and GRP's, at the Beet.TV Video Advertising Summit at the Starcom MediaVest offices in Chicago. The event was sponsored by Adobe Video Advertising.

More episodes of Beet.TV

Beet.TV - Microsoft Readies 'Richer, More Immersive" Video Environment with Windows 8
p
Later this month, Microsoft will launch Windows 8 and with it a "richer, more immersive experience" for video producers and...
Microsoft Readies 'Richer, More Immersive" Video Environment with Windows 8 Beet.TV
  • Love l x
  • Share s
Playing Next
Beet.TV - Technology Set to Transform Madison Avenue via Programmatic Buying
p
The programmatic buying and selling of digital advertising is set to transform the way the the ad business operates. It is ...
Technology Set to Transform Madison Avenue via Programmatic Buying Beet.TV
  • Love l x
  • Share s
Beet.TV - Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M's Rob Norman
p
Regardless of the video medium or device, most big advertisers are still firmly in the business of reaggregating audiences,...
Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M's Rob Norman Beet.TV
  • Love l x
  • Share s
Beet.TV - Nielsen: "Facebook has Become Our Panel for Measuring the Online Universe"
p
Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen c...
Nielsen: "Facebook has Become Our Panel for Measuring the Online Universe" Beet.TV
  • Love l x
  • Share s

Featured episodes in News & Politics

Pub Politics with Phil and Wesley - Season 3 Episode 8: Representative James Smith and Hidden Wounds
p
Tune in to Pub Politics Season 3 Episode 8 where we welcome back Wes as a guest host; and he and Phil chat politics and pur...
Season 3 Episode 8: Representative James Smith and Hidden Wounds Pub Politics with Phil and Wesley
  • Love l x
  • Share s
Chaz Mannenheim! - Month In Review: April 2013 - Chaz Mannenheim!
p
Chaz Mannenheim is once again seeking out the news and peoples’ opinions about said news. And boy, does he get what he’s lo...
Month In Review: April 2013 - Chaz Mannenheim! Chaz Mannenheim!
  • Love l x
  • Share s
Center for Investigative Reporting - Suspect America
p
After 9/11, the government began encouraging local police, private security and everyday Americans to report so-called "sus...
Suspect America Center for Investigative Reporting
  • Love l x
  • Share s
What's Trending - What's Trending - Wednesday, April 17th 2013
p
Doug Benson tells us about touring, smoking and filming The Greatest Movie Ever Rolled!
What's Trending - Wednesday, April 17th 2013 What's Trending
  • Love l x
  • Share s
Forrester's Glantz: Digital Video Publishers Need to Embrace "GRP" Scenario

Beet.TV

3090 episodes in News & Politics

The root to the media revolution