Audi, as the exclusive sponsor of the live webcast of Obama Inauguration CBSNews.com, MSNBC.com, ABCNews.com and the WashingtonPost.com, had expected 30 million views of its pre-roll advertisement titled "Progress." Beet.TV has been told by a spokesperson for Audi USA that the pre-roll has been watched nearly 70 million times.Here's the breakdown of impressions on the various sites provided by Audi: ABCNews.com, 15.9 million, CBSNews.com, 11.4 million; MSNBC.com, 16.3 million;The WashingtonPost, had 14 million; Slate, 9 million and the Atlantic.com 1.7 million. Reached in Germany tonight, a spokesperson for Audi USA told me in an emailed statement:"Total impressions for our buy was double what we anticipated. ABCNews and MSNBC were the standouts with delivery that was almost 5X what we expected for ABCNews and double for MSNBC. Clearly, online viewing yesterday was on live streams and network produced coverage. MSNBC has comfirmed this is the most highly trafficked live event they have ever covered."Traffic Problems with Sites May Have Driven More ViewsIn a strange twist, It may be that some of the widely reported problems with streaming on several sites caused visitors to refresh their browser and see the Audi spot multiple times. Audi Parks on Three Evening News Shows on Election NightAs part of this unprecedented sponsorship, Audi was the exclusive sponsor of the evening news broadcasts of ABC, CBS and NBC on January 20. The sponsorship provided limited interuption. Viewership of those programs has been estimated by Audi at 19 million. We expect to see these number tomorrow. The cost of the media campaign was not disclosed, but it would seem that Audi drove off with quite a rich prize.The Audi campaign was created by the San Francisco-based agency Venables Bell & Partners We have posted the pre-roll ad here on Beet.TV. CNN Delivers Bounty of Views to Sprint, Cisco, Exxon Mobil and VestasCNN.com and CNN sold integrated advertising sponsorships for Inaugural coverage to these four sponors.Beet.TV has learned that CNN.com generated more than 182 million page views and served more than 36.7 million total video streams on Inauguration Day. Of the 36.7 million video streams, CNN.com Live served 26.9 million live video streams globally, shattering its all time total daily streaming record set on Election Day with 5.3 million live streams. (Source: Omniture SiteCatalyst, global). Additionally, CNN.com Live estimates it served more than 1.3 million concurrent live streams during its peak, which occurred immediately prior to President Obama's inaugural address. (Source: Internal CDN monitoring data). CNN's television ratings are not yet available. -- Andy Plesser, Executive Producer Less