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Adobe, the maker of Flash, the ubiquitous Web video program, is launching a major advertising campaign tomorrow with overlay ads served into the vid...
Adobe, the maker of Flash, the ubiquitous Web video program, is launching a major advertising campaign tomorrow with overlay ads served into the video stream of clips of Beet.TV and Rocketboom. Interactive banner ads will appear on numerous sites over the next few weeks.In a dramatic display of its software platform, Adobe will create a billboard in Times Square, playing Flash video on a giant screen. The billboard will be live by New Year's Eve, Beet.TV has learned.Creative for the campaign has been done by Adobe's agency of record Goodby Silverstein. Selling the ads on Beet.TV and Rocketboom is Blip.TV, the New York-based video sharing/ad network company that powers Beet.TV's video encoding and distribution. The overlay ads will appear on all 400 Beet.TV videos for 30 days. I was in San Jose last week where I interviewed Mark Randall, Chief Strategist for Dynamic Media at Adobe. Special thanks to Dina Kaplan, Mike Hudack and the crew at Blip.TV for helping achieve this milestone for the purple channel.-- Andy PlesserPosted on Beet.TV on Thursday, November 15, 2007http://www.beet.tv/2007/11/exclusive-adobe.html Less
02:30 News & Politics
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