The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector alon...
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along with other online video industry topics. The new site is edited by David Kaplan, longtime reporter for paidContent. He joined the publication in December. In this interview with Beet.TV, Kaplan outlines editorial scope of new publication and share his views on industry trends. He says the $1 billion exchange business will more than double this year. TVexchanger is published by John Ebbert, publisher and editor of AdExchanger. Here at Beet.TV, we've been covering the growth of the exchange business with interviews with executives from Adap.TV, TubeMogul, BrightRoll and others. We will publish a story shortly with Hiro Media.
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