Your next episode will begin in seconds...

Other Sharing Options

×
Embed
The embed code has been copied to your clipboard
Share
About this episode
Many video producers embrace a hyper-syndication approach to distributing their videos across many sites, meaning they make their videos sharable on...
Many video producers embrace a hyper-syndication approach to distributing their videos across many sites, meaning they make their videos sharable on unassociated blogs and Web sites. The issue is how to track where those clips are seen, and what is the value to a publisher and advertiser. Auditude, a Palo Alto based start-up has created a system to cross reference a huge database of nearly 500 million video clips, indexing specific "fingerprint" information on each. It matches the usage of these videos on some 30 Web sites. In November, the company announced deals with MySpace and MTV to monitor and report on music video streaming around the web.CEO Adam Cahan was a panelist at the Beet.TV online video roundtable earlier this week in San Francisco. I spoke with him after the event.-- Andy Plesser, Executive Producer Less
01:34 News & Politics
Discover the best in original web series.© 2012 Blip Networks, Inc. All Rights Reserved.