Mobile Rich Media Ad Standardization Ready for Early Fall Introduction, IAB

The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by "early this fall," says Anna Bager, who heads the Mobile Marketing Center of Excellence of the IAB.
The big trade group for digital pubishers is also working on mobile video standards, Bager states in this video interview with Beet.TV
The IAB is running a one-day conference on mobile advertising in New York on Monday, July 18.
Andy Plesser

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