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This is astonishing: A tiny New York start-up, bootstrapped by two Brown grads who met in their dorm as freshmen, and $750K in angel money, have cre...
This is astonishing: A tiny New York start-up, bootstrapped by two Brown grads who met in their dorm as freshmen, and $750K in angel money, have created a video platform that is streaming more video clips to women than many huge brands. The ranking, which was released by Nielsen Online a few minutes ago, bundles Twistage with MarthaStewart.com, iVillage Networks and Fisher Price. Of course Twistage is not a brand, it's a video publishing solution. David Wadler, CEO and co-founder was excited to see the numbers. Here's what he told me: "I think that the woman's market -- at least from the video perspective -- has been somewhat under served. The Nielsen numbers speak to that; it's a mere fraction of our overall traffic, but represents a sizable chunk of the video in that demographic. Of the live sites that currently use Twistage for video, I think that PerezHilton.com and Kidzbop.com in particular skew largely female. We have a few other clients in development that will be launching/relaunching sites that cater specifically to women." On Monday, Fastcompany.tv launched on Twistage. Here is my second interview with David. He met his co-founder David Wegman at Brown in 1992. He met up with the third co-founder Bruce Wang four years ago. Congrats, this is very exciting!-- Andy PlesserPosted on Beet.TV on Wednesday, March 5, 2008http://www.beet.tv/2008/03/amazing-but-tru.html Less
04:01 News & Politics
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