CAMBRIDGE, Mass. -- Views of video clips on Metacafe have increased by 55 percent resulting from a new accelerating technology from Akamai. On Thurs...
CAMBRIDGE, Mass. -- Views of video clips on Metacafe have increased by 55 percent resulting from a new accelerating technology from Akamai. On Thursday, I visited the headquarters of Akamai for a series of interviews with Suzanne Johnson, Senior Industry Marketing Manager. Earlier in the week the two companies released the news. Akamai, the world's biggest content delivery network, with over 30,000 servers around the world, carrying a huge amount of the world's Internet traffic, provides content delivery network services to several video networks. Suzanne explains that unlike text content which can be cached, video has to stream immediately upon demand. The new product, called Media Accelerator Technology, helps serve videos faster, making more videos and related advertisements load more quickly. Metacafe has been showing significant growth reaching 7.4 million unique visitors, registering a 37.5 percent growth for August vs. August '07, comScore reported.Might be that Metcafe is on the way to revenue via pre-roll ads? Unlike most video sharing sites which use overlay ads or companion banner ads, Metacafe is presenting ads pre-rolls on some of the videos. Beet.TV uploads to Metacafe. -- Andy Plesser, Executive Producer
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