Five Best Practices to Building a Loyal Video Au...
01:32
Feb 22, 2012
Since only one in twelve branded videos pass the one-million mark, brands and producers are better off building an audience than going for a viral hit. There are several bes...
Videology Aims to Reach Brand Loyalists with Dat...
03:31
Feb 17, 2012
The next step for online video data platforms will be to tap into better ways to find brand loyalists online, said Mark McKee, General Manager of online video platform firm ...
More than Half of Marketers to Experiment with D...
03:32
Feb 17, 2012
By the end of 2012, more than half of marketers will likely be experimenting with digital video, up from only 20% to 30% today, which will bring a shift in the creative as w...
Hiro Media Rolls Out Patent-Pending Cookie-Free ...
06:03
Feb 15, 2012
Online ad solutions provider Hiro Media has been rolling out a new tool that enables its agency partners to target ad campaigns using URL sniffing rather than cookies, and a...
Videoplaza Raises $12 Million in Venture Money t...
05:42
Feb 15, 2012
London-based ad management platform Videoplaza closed a second round of fundraising for $12 million from Qualcomm Ventures and Innovacom that will be earmarked for internati...
Big Brand Marketers Eager for Digital Video Inve...
06:30
Feb 15, 2012
Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall Rothenberg, president ...
Booming Online Video Ad Exchange Biz Spawns New ...
03:40
Feb 15, 2012
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along with other online video...
Middle East Turmoil and the Emergence of New For...
05:47
Feb 15, 2012
Craig Duff, former multimedia chief at Time.com, now a professor at the Medill School of Journalism, has just returned from the Middle East with this update on emerging form...
Nielsen's Three-Screen Report Shows More Broadba...
02:20
Feb 14, 2012
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report rev...
CBS Interactive Readies Three-Day Grammy Build-u...
04:30
Feb 9, 2012
CBS is kicking off a robust slate of pre-Grammys programming online starting on Friday February 10 for the three days leading up to the music industry awards night on Sunday...
Online Video Vendor Videology Inks Deals with Mo...
06:21
Feb 9, 2012
In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-Behavior and WPP's shop...
Cross-Platform Campaigns Boost Brand Recall 9 Ti...
02:22
Feb 8, 2012
Mobile phones generate a much higher interaction rate - 4.5 times - than online video does, according to a new report from video vendor Videology. But when mobile, connected...
The root to the media revolution