Branded Sponsorship with Stephen Colbert Drives Social Buzz for Wheat Thi...
05:12
May 15, 2012
Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, Presiden...
Magisto CEO: Social Video Is About Much More Than Sharing Video
05:14
May 10, 2012
TEL AVIV – Social video is booming, with apps like Viddy and SocialCam taking Facebook by storm. More people are sharing videos online than ever, but Oren Boiman, the CEO of...
Social Buzz for Prime-time TV Triples Year over Year, Trendrr CEO
04:52
May 9, 2012
The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him...
One-Screen Solution for Social TV is the Next Big Thing, Digitas' Jordan ...
05:46
May 9, 2012
While the two-screen experience (TV and handheld or laptop) is the predominent platform for social TV interaction, in the future, viewing and social interaction will be inte...
Social TV Service Viggle Hits 625,000 Users In Four Months; Plans New Fea...
05:31
May 9, 2012
Social TV newcomer Viggle has amassed more than 625,000 registered users four months after launch and is gearing up to add several new features shortly, the company says. Be...
Social Media Drives 15% Of Online Video Traffic For CBS
03:42
May 9, 2012
CBS Inerative's vast number of Facebook fans and Twitter followers now source 15 percent of the site's video views says VP and General Manager Marc DeBevoise in his intervie...
Viewbix is Turning Online Video Viewers Into Action Takers
06:31
May 8, 2012
One of the biggest issues that brands and businesses face when using online video to market their products is converting viewers into action takers. Viewbix aims to solve th...
Interactive Video Platform Viewbix Raises $2 Million In Series 'A' Funding
03:57
May 8, 2012
Viewbix, developer of an interactive video platform based out of Israel, announced today that it has raised $2 million in a series 'A' funding round. Earlier this week we sp...
Eli GoodmacomScore's Goodman: We Have Brought "a Standardization" to YouT...
03:42
May 2, 2012
comScore has been working closely with YouTube since last July to provide third party demographics around consumption and demographics. As a result of these efforts, comScor...
The New York Times Launches "Ricochet" - Viral Ad Tool for Marketers
06:49
May 2, 2012
The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to Times content says Micha...
Vibrant Media Introduces Full-Screen, User-Controlled Video Ads
04:20
May 2, 2012
Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a video ad unit which expan...
The New York Times Launches Branding Campaign with Online Video
05:30
May 2, 2012
The New York Times has launched a branding program using online video as the medium. The campaign launched this week on several sites including Salon, Gothamist, Bloomberg a...
The root to the media revolution