It all started with sub-prime mortgages followed by prestigious banks going under worldwide resulting in low liquidity and economic contraction. Large companies are cutting down costs and headcounts with significant hits on R&D. In most cases all R&D spend has been frozen or cancelled. This is a great time for tech startups to innovate, prove concepts and be there strong when the economy recovers. Whilst the last three years so the emergence of web 2.0 startups with no clear focus on revenue generation, the current economic climate is forcing these startups to think otherwise. The startups with the right strategy will emerge, grow and have the opportunity to acquire struggling startups.