C.H.I.N.A. Formula for Selling US-made Goods and Services to China
Asia Marketing and Management (AMM)
Best of Blip
About this episode
TV-UNJames Chan shares his three decades of experience coaching U.S. firms and mentoring executives in marketing American-made products and professional services to China. He coined the acronym, C.H.I.N.A., to alert American businesspeople to how they should think about the China market and develop their own China export strategy.
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Release Date
Mar 21, 2010
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Runtime
26:27
