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Asia Marketing and Management (AMM)

C.H.I.N.A. Formula for Selling US-made Goods and Services to China

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About this episode
James Chan shares his three decades of experience coaching U.S. firms and mentoring executives in marketing American-made products and professional ...
James Chan shares his three decades of experience coaching U.S. firms and mentoring executives in marketing American-made products and professional services to China. He coined the acronym, C.H.I.N.A., to alert American businesspeople to how they should think about the China market and develop their own China export strategy. Less
26:27
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