The International Film Festival Rotterdam (IFFR) is one of the larger film festivals in Europe (arguably in the Big Five, alongside Cannes, Venice, Berlin and Locarno). It is held every year around the end of January in various film theaters in Rotterdam, the Netherlands. From the beginning, the festival has profiled itself as a promotor of alternative, innovative and non-commercial films, with an emphasis on the Far East and developing countries.The IFFR Exploding Cinema festival sidebar has been one of the most prominent showcases of emerging digital film and video. Programming has included experimental animation, web-based entertainment forms, and music video. onedotzero has been invited to be part of this event since 1997 with screening programmes and speaking on panels.The filmfestival is not only famous for the unique variety of international films (it's hard to find such a diverse festival). It is also famous for being a visitor-friendly one. No red carpets for the filmmakers and directors, but mingling with the crowd is the motto. No screenings with guests only, but 90% of the tickets (or more) are sold to the regular crowd (who queue for a long time to be able to get in). In the evening the afterparties of the festival attract loads of cultural lovers from all over the Netherlands and abroad.