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About this episode

PSU Internet Marketing Conference, Dec 7, 2009 -www.pdc.pdx.edu/imc Renny Gleeson (Global Director of Interactive Strategies, Wieden+Kennedy) Renny Gleeson has been interactive since he got his TRS-80 RadioShack microcomputer in the ྂs. He has worked all sides of the interactive marketing space from client, to agency, to publishing/sales beginning his 'career' as an animator and game designer creating online and CD-ROM games, before helping to found Saatchi & Saatchi's Darwin Digital company in 1997. Renny Gleeson went client-side as the senior vice president of marketing for dELiA*s, a teen girl clothing/catalog company. He then was recruited by the National Basketball Association to be their senior director of global media and interactive marketing, where he created mobile programs and programming, oversaw fantasy game-related syndication revenue, and developed interactive platforms for NBA corporate partners. He left the NBA in 2005 to head up the New York and Atlanta offices of Carat Fusion. Gleeson has found his spiritual home at Wieden+Kennedy as their global director of interactive strategies. He shapes the vision they provide clients to navigate the perils and promises of our brave new digital world. That means embracing the newfound power consumers have to opt in or out of a relationship with a brand. He believes W+K is uniquely positioned to help their clients cultivate these relationships as they build stories that reward consumers with inspiration, imagination, and creativity. Gleeson is never without his Nokia N96, Nokia N810, MacBook Pro with broadband wireless connection, iPod touch, Livescribe pen, multiport USB hub, and a power strip — because sharing is caring.

• Release Date

  Dec 20, 2009

• Runtime

  37:50