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About this episode

Loyalty Affiliates: Loyal Allies or Evildoers? presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. W. Kimathi Marangu, EVP Business Development, Mall Networks, Inc.Discussion of the positive role that loyalty affiliates play in a merchant’s marketing program. Recently the conversation has reached a fever point with many affiliates feeling vilified for being successful in helping merchants retain customers. Kimathi will have an open conversation on this topic. Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

• Release Date

  Sep 13, 2009

• Runtime

  59:39