Benchmarking presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Chris Henger, VP, Affiliate Marketing, Performics Advertisers are always asking how their program is doing relative others and we know that affiliates compare programs with other advertisers. “How can we benchmark our progress” is a very common phrase uttered by marketers. Performics is currently compiling research and metrics that will truly enable advertisers and affiliates to conduct critical “benchMarketing” or better marketing through benchmarking. Chris will present data, case studies and best practices around how merchants can and should benchmark their programs. Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then. Less