It's still January and we kept our promise - not bad for two guys working in advertising, right? ;-) Our first - real - podcast is finished and we're damn proud of it. For this first episode we decided to start with Twitter, explaining what it is and why it is useful for a marketeer. You'll notice us giving some clear examples, both of national and - most of the time - international uses of Twitter. We'll explain in a few minutes what it is and we'll give you some proof of the enormous growth of Twitter. Each episode will consist of a set of predefined chapters, just like this one: hot potato (which is the main topic explained in an inspiring example, e.g. Twitter in this episode), huh (a more hands-on tutorial on what Twitter really is), reality check (best case examples of around the world), explosive stuff (a kind invite to follow our sessions live!), feedback (well, there is not much to say in this first episode) and next session (where we outline what to expect from next episode). Hope you enjoy it and feel free to add your comments on http://www.adnerds.be. Less