Adnerds - Exploring the boundaries of marketing communication.
About this original series
AdNerds is a Proximity BBDO Brussels initiative by Jan Algoed and Bart Muskala. AdNerds are here to explore the boundaries of marketing communication. Together with you.Please drop by on http://adnerds.be as well.Make sure to subscribe to our podcast on iTunes or to our RSS-feed.Thank you very much for watching.
-
# Episodes
13 episodes -
Rating
TV-UN
Episodes of Adnerds - Exploring the boundaries of marketing communication.
-
-
Jeremiah Owyaing interviews Bob Pearson (Dell)
Jeremiah Owyaing interviews Bob Pearson, social media officer at Dell about their use of Twitter and other social media.
-
-
Release date
Jan 26, 2010
-
Runtime
00:47
-
-
Episode 5 - AR: life as we will know it.
Augmented Reality. What the heck is it? Is it what will be considered to have been a hype in a year or so? Or does it really have the potential to enhance our lives? And where does marketing communication enter the picture?At Proximity BBDO, opinions are somewhat divided. But deep down, everyone is convinced 'augmented reality' will definitely change our lives.We already experimented with it. Just for the fun of it: try it out on holdyourlion.com
-
-
Release date
Jul 2, 2009
-
Runtime
17:23
-
-
Episode 04 - RFID makes the web sneak into the r...
People going to great lengths in order to make great looking avatars so they can dive handsomely into the virtual world, should definitely relax. Because things happen to work out quite the opposite way.It is the web that is seeping gradually into the real world. Because more and more 'things' out there get connected to the internet somehow. One technology helping to bridge the real and the virtual world, is called RFID.This podcast explains you everything about RFID. And about how RFID helps ...
-
-
Release date
May 28, 2009
-
Runtime
18:32
-
-
Episode 03 - Listening To The World
The internet is a medium which requires authenticity.The internet has been a two-way mass medium for a while now. But before that, politicians and advertisers alike, could easily get away with sweeping people under the rug only to stop doing so and play mister Nice Guy whenever there was a camera close enough.Not anymore. With the internet being a two-way platform, politicians and advertisers alike are being scrutinized by the public 24/7. And pinned to the wall every time they're not being au...
-
-
Release date
Apr 1, 2009
-
Runtime
16:18
-
-
Episode 02 - Facebook (Connect) In A Marketing C...
It's been a few weeks since the previous episode about Twitter, but we hope this new episode was worth the wait. This time, we explain how a marketeer can use Facebook.We introduce the benefits of groups and pages. We give an overview of some announcements Facebook made about the new page layout. We talk about applications and Facebook Connect. We take a closer look at some cool implementations of Facebook Connect in order to give you a clear view on what is and might be possible.As a little e...
-
-
Release date
Feb 26, 2009
-
Runtime
18:21
-
-
Episode 01 - Twitter Ins and Outs
It's still January and we kept our promise - not bad for two guys working in advertising, right? ;-) Our first - real - podcast is finished and we're damn proud of it. For this first episode we decided to start with Twitter, explaining what it is and why it is useful for a marketeer. You'll notice us giving some clear examples, both of national and - most of the time - international uses of Twitter. We'll explain in a few minutes what it is and we'll give you some proof of the enormous growth ...
-
-
Release date
Jan 30, 2009
-
Runtime
18:25
-
-
Episode 00 - The New Year Welcome Note
We're back... in business that is. This is our first podcast of 2009. And it's OK for us to call it a 'Preface' for what's to come.Please stay tuned and if you haven't subscribed to our podcast yet, please do so by searching for AdNerds on the iTunes store. Or by surfing to http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=297653581 Or visit http://adnerds.be for more info.
-
-
Release date
Jan 8, 2009
-
Runtime
02:53
-
-
Digital Natives - 06 - The Future of the Web
If you thought things were quietening down, think again. We're in the eye of the storm. We've had a look behind the scenes of the Internet factory. And we'll share the most astonishing things that are coming our way.
-
-
Release date
Dec 18, 2008
-
Runtime
01:11:54
-
-
Digital Natives - 05 - The Portable Web
Does a company still need a website? And if so, shouldn't it work like a take-away restaurant where if you see something you like, you simply take it to wherever it is you call home? Is there any point in a homepage now that everybody's Googling? And how does the Internet invade our lives after we shut down our laptops?
-
-
Release date
Dec 8, 2008
-
Runtime
01:09:22
-
-
Digital Natives - 04 - Listening to Consumers
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
-
-
Release date
Dec 2, 2008
-
Runtime
01:03:23
-
-
