Every show has one. It's the number of people who will watch the show if it's put directly in front of them. They are the Total Potential Audience.

It's impossible to gather the Total Potential Audience (or TPA) in any one place. Some of them are hanging out on YouTube, while others are at Facebook and Hulu and iTunes. Some of them are watching their television at home.

Your Total Potential Audience isn't going to seek you out. That's why you need to seek them out. Which is why blip.tv has built the world's leading Web show distribution network.

Quick facts about the blip.tv distribution network:

• The blip.tv network includes sites like YouTube, AOL, Facebook and Twitter along with systems like iTunes and Roku.
• We send thousands of episodes to people's televisions every day through companies like Sony, Verizon and TiVo.
• Owners of mobile devices like the iPhone and iPod can easily watch blip.tv shows.

A few cool things:

• Comments and friend requests from across the distribution network are available for show creators within their Show Creator Dashboard.
• Blip.tv tracks engagement across its network, telling show creators exactly how many people have watched how much of their episodes.
• Advertising is paired with shows and episodes, wherever they are watched.

The expanded blip.tv distribution network is included in the new Show Creator Dashboard, which is being slowly rolled out to all blip.tv shows as of July 2009.