The Pup-arazzo, trying to convince Junie and Dr. Marsha that Vita is to be the New Pup on the Block, interviews other dogs, and a neurotic squirrel, for an audition tape for the TMZ-style show PetScan. Dr. Marsha is so rattled by his plans that she lets slip her biggest secret — one that could potentially make her more famous than Vita.
In this fun mockumentary, Vita, a camera-phobic dog, takes her flighty but loving owner, Junie , and a pet psychologist with hidden talents, Dr. Marsha Mayright, on an often hilarious journey exploring the many possible reasons for Vita’s fear. Along the way, they uncover a thwarted pet assassin, explore the world of makeovers and self-esteem, deal with a fame-hungry ‘pup-arazzo’ and encounter a ‘bow-wowist’ who believes Vita is the reincarnation of his sect’s Lama. These adventures, which strike a balance between wacky and sublime, include a slapstick search for a lost Vita, a bicycle chase, dog park mayhem and a frazzled squirrel. Eventually, through all this, Dr. Marsha and Junie realize their individual gifts and so find their way to living a “vita bella.”