At COMMMIT!Forum 2012, Tyco International's Paul Fitzhenry explained that the biggest challenge with corporate responsibility is identifying programs that are aligned with individual businesses.
In an interview with Video4Good, Fitzhenry pointed to Tyco's commitment to the Clean Water Access Initiative as a program that aligns corporate mission and employee passions for providing safe drinking water to people around the world.
3BL TV is the Web video channel of 3BL Media. Its programming features original content produced by some of the most influential voices in corporate social responsibility (CSR), green business, and cause marketing. From personal commentary and insights to in-depth reporting and interviews, 3BL TV also features “the CSR Minute,†3BL Media’s daily headline news Webcast.