People care more than ever about giving back and have greater expectations of companies to help them support causes they care about as part of customer and employee exeriences. Companies picking up on the importance of connecting with people around causes have fueled huge growth in cause marketing, community investment and workplace giving programs. But the status quo of traditional social good initiatives won't cut it anymore : people want and expect more meaningful ways to be actively involved in giving back. They expect companies are to weave social responsibility, sustainability and community investment into the fabric and culture of what they do. Inspiration is hugely powerful tool: the companies that help inspire people by enabling them to give back as part of customer/employee experiences can create truly sustainable relationships with their customers and employees.
Find out how to reinvent corporate giving to Do More Good (for the world and your business).
3BL TV is the Web video channel of 3BL Media. Its programming features original content produced by some of the most influential voices in corporate social responsibility (CSR), green business, and cause marketing. From personal commentary and insights to in-depth reporting and interviews, 3BL TV also features â€œthe CSR Minute,â€ 3BL Mediaâ€™s daily headline news Webcast.