3BL Media - The New Voice in CSR

Even As Cause Marketing Grows, 83 Percent of Consumers Still Want More from Companies

Sep 21, 2010 Episode Archive
About this series: 3BL TV is the Web video channel of 3BL Media. Its programming features original content produced by some of the most influential voices in corporate social responsibility (CSR), green business, and cause marketing. From personal commentary and insights to in-depth reporting and interviews, 3BL TV also features “the CSR Minute,” 3BL Media’s daily headline news Webcast.
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About this episode
Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause (41...
Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause (41%), a two-fold increase since Cone first began measuring in 1993 (20%). But even as their purchasing power grows, consumer appetite for socially conscious shopping has yet to be satiated. A full 83 percent of consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone Cause Evolution Study, the nation?s only 17-year benchmark of cause marketing attitudes and behaviors. Less
02:28 News & Politics
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