Andy Bell, chief creative officer of Mint Digital, talks about developing a Web of Generosity. The best web sites are generous with their content, and so are broadcasters by the nature of thei medium. But when TV people come to the web they think about monetizing eyeballs. Andy urges a different approach, which he thinks is relevant to the Channel 4 4IP initiative. You can see an earlier interview here with Andy, and more here about 4IP. Less