Dan Neely (@dneely40) - CEO, Networked Insights. Ed Abrahams (@ibm) - Midmarket Paid, Owned Earned Leader, IBM Gemma Craven (@gemsie) - SVP Digital Influence at Ogilvy NY Jeff Simmermon (@jeffTWC) - Director of Digital Communication, Time Warner Cable Rachel Tipograph (@racheltipograph) - Director, Global Digital and Social Media, Gap Inc.; Brands - your social web needs YOU Every human being is different. As is every brand. And with the humanization of the web, as each human has a different personality, so does each brand. So how do brands arrive at their human voice on the web? Less