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<description>101 marketing is a place where you can learn about cutting edge marketing technology. I present these topics to my clients as a primer for doing business. My hope is to educate the listeners and to help you learn how to market your product, service or invention.</description>
<itunes:summary>These podcasts are a must for those individuals who are in business or are starting their business.  They come from Peter Brusso who is a successful entrepreneur and inventor.  He breaks business marketing down into easy to learn, yet extremely powerful t</itunes:summary>



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<br />

This is a very short podcast about what to keep in mind when you do a website. More important today then ever before, with all that is going on with the ecomony, you must understand what to do with your site. Its short but sweet.

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  <blip:puredescription><![CDATA[Integrated marketing plays a bigger role then ever before. It is extremely important that marketing professionals understand that you can&#8217;t hide from the Internet anymore. It isn&#8217;t just good enough to have a website either! It&#8217;s a requirement that marketing professionals and or business owners understand the dynamics of the Internet today. In this podcast, Mr. Brusso discusses RSS feeds and how marketing professionals can use it. In addition, he talks about podcasting and social media. Understanding the concepts of niche marketing and how it now applies to the Internet, and thus, your business. New media must be embraced by marketing professionals but in a &#8220;relevant&#8221; way. So, in this podcast, Mr. Brusso shows you the reasons why you need to do more then turn you back on the Internet. He also discusses search engine optimization, blogging, CD ROM business cards, and finally the concept of &#8220;wheel of marketing&#8221;.]]></blip:puredescription>
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<br />

Integrated marketing plays a bigger role then ever before. It is extremely important that marketing professionals understand that you can&#8217;t hide from the Internet anymore. It isn&#8217;t just good enough to have a website either! It&#8217;s a requirement that marketing professionals and or business owners understand the dynamics of the Internet today. In this podcast, Mr. Brusso discusses RSS feeds and how marketing professionals can use it. In addition, he talks about podcasting and social media. Understanding the concepts of niche marketing and how it now applies to the Internet, and thus, your business. New media must be embraced by marketing professionals but in a &#8220;relevant&#8221; way. So, in this podcast, Mr. Brusso shows you the reasons why you need to do more then turn you back on the Internet. He also discusses search engine optimization, blogging, CD ROM business cards, and finally the concept of &#8220;wheel of marketing&#8221;.

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<br />

As mentioned in the Attending Networking Events, Mr. Brusso suggests you have a business size CD ROM to communicate your company message. Here is a sample of his business card video, of course this doesn&#226;&#8364;&#8482;t have clickable sections as discussed but you can understand how one can pack a good punch in a 3-minute video.

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This short clip was shot in 2007 and covers the importance of video blogging.

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  <blip:puredescription><![CDATA[In this episode of 101 Marketing I get the chance to interview Will Crist, a catalyst for visionary business achievement! He discusses how a company can work with him to &#8220;revamp&#8221; their sales department. He shares with us his insight into doing business in these difficult times. (Will Crist can be found at http://www.willcrist.com or contact him directly at 949.486.0733.]]></blip:puredescription>
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<br />

In this episode of 101 Marketing I get the chance to interview Will Crist, a catalyst for visionary business achievement! He discusses how a company can work with him to &#8220;revamp&#8221; their sales department. He shares with us his insight into doing business in these difficult times. (Will Crist can be found at http://www.willcrist.com or contact him directly at 949.486.0733.

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  <blip:puredescription><![CDATA[Wow&#8230; I have with me on the show two very dynamic and knowledgeable Internet Marketing professionals with ethics! Jon Cline and Markus Van Loan of hip3.com join me in this interview which covers: doing business on the Internet, integrated marketing, Generation XY back and beyond, organic search engine components, niche economics, and long tail search terms. I know you will enjoy this two-part podcast!]]></blip:puredescription>
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<br />

Wow&#8230; I have with me on the show two very dynamic and knowledgeable Internet Marketing professionals with ethics! Jon Cline and Markus Van Loan of hip3.com join me in this interview which covers: doing business on the Internet, integrated marketing, Generation XY back and beyond, organic search engine components, niche economics, and long tail search terms. I know you will enjoy this two-part podcast!

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  <title>Interview with Jon Cline and Markus Van Loan Pt2, Internet Marketing</title>
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  <blip:puredescription><![CDATA[This is a continuing interview with the founders of Hip3.com on Internet marketing. What we discuss in this part is: what Google likes, key word importance, the evils of keyword stuffing, metatags, search engine topics, online &#8220;land mines&#8221;, and more&#8230;.]]></blip:puredescription>
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<br />

This is a continuing interview with the founders of Hip3.com on Internet marketing. What we discuss in this part is: what Google likes, key word importance, the evils of keyword stuffing, metatags, search engine topics, online &#8220;land mines&#8221;, and more&#8230;.

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<iframe src="http://blip.tv/play/AbvEdwI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AbvEdwI" style="display:none"></embed>
<br />

This is an interview with Demetria Graves a practicing attorney who is using web 2.0 tools to increase her business. Listen to how and what she is doing, as it will surely help your business too!

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  <title>Web 2.0 tools and how it will help Jim Greens company</title>
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  <blip:puredescription><![CDATA[In this podcast I introduce you to a very interesting person, Jim Green. Jim owns a company that is called Quadra-Knights and is now looking at how to use web 2.0 tools to take his business to the next level. His business is very interesting in that he has a mobile video game company, that is, he brings the best video games right to your house! You might wonder why he would use web 2.0 tools for his business, well his market spans many &#8220;niche&#8221; market segments; thus, he needs the power of Web 2.0. Listen to this podcast and ask yourself the same growth questions Jim did. Jim can be found at http://www.quadraknights.com or at 714-465-7012]]></blip:puredescription>
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<iframe src="http://blip.tv/play/Abf9bAI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#Abf9bAI" style="display:none"></embed>
<br />

In this podcast I introduce you to a very interesting person, Jim Green. Jim owns a company that is called Quadra-Knights and is now looking at how to use web 2.0 tools to take his business to the next level. His business is very interesting in that he has a mobile video game company, that is, he brings the best video games right to your house! You might wonder why he would use web 2.0 tools for his business, well his market spans many &#8220;niche&#8221; market segments; thus, he needs the power of Web 2.0. Listen to this podcast and ask yourself the same growth questions Jim did. Jim can be found at http://www.quadraknights.com or at 714-465-7012

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  <title>The Ultimate Coach on: to have a coach or not... lonely business owners</title>
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  <blip:puredescription><![CDATA[Again, a wonderful interview with Dave Luke and we discuss coaching and its effect on business, people, and the bottom-line. Everyone has had a coach, at one time or another, and we all need them. In this interview we tell some great stories about coaching and business development. Also, this podcasts spawned a concept of inviting other business owners on the show to discuss their business issues with Dave and myself (Peter Brusso). At the end of the show we have all the particulars of how to get on the air with us. Dave Luke can be called at 949-725-9146 or email d.luke@thegrowthcoach.com]]></blip:puredescription>
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<iframe src="http://blip.tv/play/Abb4HgI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#Abb4HgI" style="display:none"></embed>
<br />

Again, a wonderful interview with Dave Luke and we discuss coaching and its effect on business, people, and the bottom-line. Everyone has had a coach, at one time or another, and we all need them. In this interview we tell some great stories about coaching and business development. Also, this podcasts spawned a concept of inviting other business owners on the show to discuss their business issues with Dave and myself (Peter Brusso). At the end of the show we have all the particulars of how to get on the air with us. Dave Luke can be called at 949-725-9146 or email d.luke@thegrowthcoach.com

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  <title>Interview with Michelle Rafter on Podcasting for small business</title>
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  <blip:puredescription><![CDATA[This was a role reversal for sure. Michelle writes for http://technology.inc.com/ and she wanted to do an interview on why small businesses should use podcasting in their marketing mix. Well, what better way then to podcast the interview on podcasting? So, that&#8217;s what I did. This has some really great material about podcasting and business. Michelle also has a blog at: http://michellerafter.wordpress.com/Enjoy]]></blip:puredescription>
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<iframe src="http://blip.tv/play/AbO%2BfwI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AbO+fwI" style="display:none"></embed>
<br />

This was a role reversal for sure. Michelle writes for http://technology.inc.com/ and she wanted to do an interview on why small businesses should use podcasting in their marketing mix. Well, what better way then to podcast the interview on podcasting? So, that&#8217;s what I did. This has some really great material about podcasting and business. Michelle also has a blog at: http://michellerafter.wordpress.com/Enjoy

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  <blip:puredescription><![CDATA[Again this is a video from the &quot;The Disk&quot; which was shot in early 2007. It covers a thumbnail of the revolution of the iPod.]]></blip:puredescription>
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<iframe src="http://blip.tv/play/AbKnGgI.html?p=1" width="480" height="350" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AbKnGgI" style="display:none"></embed>
<br />

Again this is a video from the &quot;The Disk&quot; which was shot in early 2007. It covers a thumbnail of the revolution of the iPod.

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What is blogging and why should you care. This, again, is off the disk &quot;The Disk&quot; which was shot in 2007.

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This is a 2007 chunk of video which helps people understand the dynamics of attending networking events.

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<br />

This is a video from a marketing disk I called &quot;The Disk&quot;. This was taped in Jan 07 but the material is still very good.

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<iframe src="http://blip.tv/play/AbGHBQI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AbGHBQI" style="display:none"></embed>
<br />

This is an interview with David Barrett of The Law Offices of David A. Barrett &amp; Associates. We discuss his use of LinkedIn and marketing in general for the practicing attorney. Davids practice covers the areas of business and contract litigation, personal injury and insurance law, family and probate law, bankruptcy law, corporate and non-profit law, real estate law, and estate planning. You can reach David at http://www.barrettlawoffices.com/ or 877-473-7852.

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<br />

This interview is with Peter Hill of Peter Hill Design, http://www.peterhilldesign.com . Peter hill design is a global design firm providing a full spectrum of print and web design services. We discuss podcasting; web 2.0 tools for marketing and many other very valuable marketing strategies for lawyers and other companies. Enjoy!

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<br />

Dave Luke, a well-known business coach and mentor to CEOs around the USA talks to me about the 5 top traps that business owners fall into. Dave Luke is located in Southern California and can be contacted at 949-725-9146 or http://www.growthcoachirvine.com/. Enjoy!

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<br />

Wow, all I can say is this is another must listen to all those in business. Mr. Greene has a superior approach to consulting and helping businesses. Mr. Greene has a very unique point of view and refreshing approach to helping business go to the next level. Mr. Greene believes that a straightforward and honest approach is best for all. I agree completely and I&#8217;m excited to find a kindred spirit in business. Robert can be contacted at: 231-217-3282 or Robert.breene@us.pwc.com and remember to send email to me at peter@infocard.cc Enjoy!!

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<br />

We discuss Star Bucks coffee and several other models to show how corporate culture can affect the success of a business. Tom covers a great deal of material and the 30 sec summary at the end is really golden!

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Again, back by popular demand: Tom Webb and corporate culture... The entrepreneur and businessman will find this podcast a must to listen to!

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Wow... Wow... Wow... a great interview with Tom Webb and he gives some great advise to businessmen and entrepreneurs alike! Enjoy

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<br />

A great interview with Tom Webb of F &amp; H solutions group.com Here Tom shows us how to use corporate culture so we don&apos;t make large business problems later on down the line. Tom Webb&apos;s email is twebb@fhsolutionsgroup.com

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<br />

This is a really good presentation I gave to the business alliance group at the City Club on Bunker Hill. It covers the use of iPods for your business, how to use blogs to increase traffic to your site and to increase your business, how to use forums and talks about viral marketing. Its a must see primer for web 2.0.

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<iframe src="http://blip.tv/play/AZWEWQI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AZWEWQI" style="display:none"></embed>
<br />

This interview is a must listen for any attorney who wants to understand how to get new business. These techniques also apply to other business sectors as well. This interview also discusses 1D, 2D, and 3D marketing plus how it affects a business. It is a combination of these Ds that really have long lasting effects on a business. Enjoy!

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  <blip:puredescription><![CDATA[This is a great interview for engineers and others who deal with large corporations and complex projects. Listen to Mr. Gerry Miller, long time consultant for the US Government and the private sector discuss his philosophy for success in todays defense world or for the consultant who has to work with organizations who might not have both oars in the water! All kidding aside, this wonderful old world consultant shares his most cherished advice with 101 marketing. Enjoy!]]></blip:puredescription>
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<br />

This is a great interview for engineers and others who deal with large corporations and complex projects. Listen to Mr. Gerry Miller, long time consultant for the US Government and the private sector discuss his philosophy for success in todays defense world or for the consultant who has to work with organizations who might not have both oars in the water! All kidding aside, this wonderful old world consultant shares his most cherished advice with 101 marketing. Enjoy!

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  <blip:puredescription><![CDATA[I was recently working on upgrading my website and I need to look critically at the verbage. I was reminded about the topic of why people purchase anything and why they pay me money. This is a short podcast but all of you should really take this one to heart! Visit my newly or always or never finished website at http://www.infocard.cc]]></blip:puredescription>
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<iframe src="http://blip.tv/play/AZLTOwI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AZLTOwI" style="display:none"></embed>
<br />

I was recently working on upgrading my website and I need to look critically at the verbage. I was reminded about the topic of why people purchase anything and why they pay me money. This is a short podcast but all of you should really take this one to heart! Visit my newly or always or never finished website at http://www.infocard.cc

]]></description>
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  <title>Audio interview with Jonathan Pickup from NZ</title>
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  <blip:puredescription><![CDATA[This is a wonderful interview with a fan of 101 marketing. I found out about Jonathan Pickup from a person who contacted me because Jonathan is a fan of 101 marketing. This was Alan Johnston from New Zealand as well, who is a great photographer and shoots winerys. As I also have a wine show (http://thewineshow.blip.tv), we became fast friends. Jonathan is an author and teacher of a software package; as such, he runs his own business and uses 101 marketing as an inspiration to think &#8220;out of the box&#8221;. It&#8217;s a great interview and you can learn about Jonathans quest to be a better entrepreneur! Jonathans contact information is: website http://www.archoncad.co.nz, email: jon@archoncad.co.nz, and his phone number is: ++64 21 743 470 Jonathan&#8217;s Biography follows: Jonathan Pickup is a cutting edge VectorWorks user and trainer. He has been trained as an architect in NZ and the UK and is now the CEO of archoncad.co.nz, NZ&#8217;s premier VectorWorks support and training organization.]]></blip:puredescription>
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<iframe src="http://blip.tv/play/AZKEFQI.html?p=1" width="480" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AZKEFQI" style="display:none"></embed>
<br />

This is a wonderful interview with a fan of 101 marketing. I found out about Jonathan Pickup from a person who contacted me because Jonathan is a fan of 101 marketing. This was Alan Johnston from New Zealand as well, who is a great photographer and shoots winerys. As I also have a wine show (http://thewineshow.blip.tv), we became fast friends. Jonathan is an author and teacher of a software package; as such, he runs his own business and uses 101 marketing as an inspiration to think &#8220;out of the box&#8221;. It&#8217;s a great interview and you can learn about Jonathans quest to be a better entrepreneur! Jonathans contact information is: website http://www.archoncad.co.nz, email: jon@archoncad.co.nz, and his phone number is: ++64 21 743 470 Jonathan&#8217;s Biography follows: Jonathan Pickup is a cutting edge VectorWorks user and trainer. He has been trained as an architect in NZ and the UK and is now the CEO of archoncad.co.nz, NZ&#8217;s premier VectorWorks support and training organization.

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  <blip:puredescription><![CDATA[Mr. Brusso explains, in simple language what podcasts really are and why they are important for your business. He also discusses services where you can put your podcasts and some of the other secrets of the industry. Finally, he discusses how to use podcasts to upsell your business to your clients.]]></blip:puredescription>
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<br />

Mr. Brusso explains, in simple language what podcasts really are and why they are important for your business. He also discusses services where you can put your podcasts and some of the other secrets of the industry. Finally, he discusses how to use podcasts to upsell your business to your clients.

]]></description>
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Using a business forum and how to viral market by using these forums are discussed in this podcast. Discussed here is one of the secrets that Google used to become so large, so fast!

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<br />

This is an iPod primer for the newbie or businessperson, trainer, or educator. It shows the inside secrets of how to use an iPod to increase your business, other MP3 or video mobile device for use in your business. In this podcast we show how the USMC and other business use the iPod. We also show other iPod accessories, which you would use for an iPod to take it in the field for business. Finally we discuss the iPod revolution so that you can simply understand what all the noise is about!

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<br />

Mr. Lewis has a business size CD ROM as well, and this is the video message carried on his CD. It is different as you can see than Mr. Brusso, and it tells the message that Mr. Lewis needs to tell his clients. Enjoy.

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<br />

Attending networking events is really fun and educational. However, there are some do&#8217;s and don&#8217;ts that one should be aware of, and thus, this short video on things to remember.

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  <blip:puredescription><![CDATA[I don&#8217;t impress easily and this man, CEO of Stormhoek winery is impressive! I ran across an interview with Jason when I was researching my new wine show. This CEO used the power of the blogs, YouTube, 100 geek dinners, and open sourcing his wine label to drive this obscure winery into the web and ultimately increased his sales 5 fold! Wow, and what caught my eye or ear was that he was using all the techniques that Infocard.cc has been advising its clients to use! Here is a man, a company, a winery, which really gets it! Listen and learn from a master CEO.]]></blip:puredescription>
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<br />

I don&#8217;t impress easily and this man, CEO of Stormhoek winery is impressive! I ran across an interview with Jason when I was researching my new wine show. This CEO used the power of the blogs, YouTube, 100 geek dinners, and open sourcing his wine label to drive this obscure winery into the web and ultimately increased his sales 5 fold! Wow, and what caught my eye or ear was that he was using all the techniques that Infocard.cc has been advising its clients to use! Here is a man, a company, a winery, which really gets it! Listen and learn from a master CEO.

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<br />

This podcast was recorded on location in the City Club on Bunker Hill, in Los Angeles California. Mr. Coker is a members, as well as, Mr. Brusso and this podcast was actually recorded for MemberConnect.biz. That being said, it turned out that the listeners of 101 Marketing will find the content interesting and therefore it made the cut for 101 Marketing. Mr. Coker&#8217;s website is http://www.pvideo.com and he can be reached at brad@pvideo.com .

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  <blip:puredescription><![CDATA[This is a podcast using some new equipment. Mr. Lewis, who is the senior vice president of Infocard, and I talked about the world of podcasting, podcast gear, length of podcasts and even rejection theory. This podcast takes place inside the Brusso home, not in a sound studio so the background is more relaxed then ordinary Infocard.cc podcasts.]]></blip:puredescription>
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<br />

This is a podcast using some new equipment. Mr. Lewis, who is the senior vice president of Infocard, and I talked about the world of podcasting, podcast gear, length of podcasts and even rejection theory. This podcast takes place inside the Brusso home, not in a sound studio so the background is more relaxed then ordinary Infocard.cc podcasts.

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